Part of the Robots and Cupcakes team attended the AEP Content in Context convention in Washington, D.C. this week as an invitee of SMART Technologies, the global leader in interactive whiteboards. We were part of SMART's presentation to attendees, highlighting the functionality of their new SMART Notebook publisher for Adobe InDesign. Our own Eric Murray wowed the crowd with a live demonstration of converting a printed product into a SMART Notebook lesson!
We met so many interesting people, from executives of large publishing firms to linguistic scientists to sole proprietors of new companies, it was almost overwhelming! We got a very strong positive reaction to our new marketing and branding efforts, and made some very important connections. SMART made a big splash with their announcement that they would be creating a web marketplace where companies can sell their interactive whiteboard lessons, and reach a far wider audience of users than would be possible otherwise.
(Click here for the news release)
It's a very exciting time for us, and we're looking forward to implementing the things we've learned in future projects. Watch this news blog for more details!
We met so many interesting people, from executives of large publishing firms to linguistic scientists to sole proprietors of new companies, it was almost overwhelming! We got a very strong positive reaction to our new marketing and branding efforts, and made some very important connections. SMART made a big splash with their announcement that they would be creating a web marketplace where companies can sell their interactive whiteboard lessons, and reach a far wider audience of users than would be possible otherwise.
(Click here for the news release)
It's a very exciting time for us, and we're looking forward to implementing the things we've learned in future projects. Watch this news blog for more details!
